Tuesday, June 5, 2012

Singapore Book Fair 2012

Last year’s unveiling of our online learning portal, MCEnrich.com had garnered so much positive feedback that we made an official launch of the portal during this year’s Singapore Book Fair (SBF). The fair was held at the Suntec Singapore International Convention and Exhibition Centre from 25 May-3 June 2012.

Featuring in the fair’s very first Digital Pavilion, Marshall Cavendish Online (MCO) showcased MCEnrich.com’s newly revamped look and its latest digital product offerings to an expected audience of over 200,000.




Marshall Cavendish Booth at Singapore Book Fair 2012

In addition to its range of digitized assessment books, MCEnrich.com has also collaborated with MediaCorp to bring you exciting new Chinese courseware, 戏说华文. Featuring a series of Chinese education resources integrating the innovative use of multimedia with stimulating activities, the courseware is a conducive program that incorporates a perfect balance of fun and learning that helps improve children’s Mandarin speaking and listening skills.


Features include:

- Episodic content revolving around daily life issues

- Hanyu Pinyin and English translations for new vocabulary

- Type, print, save and voice-recording functions

- Audio narration of questions and model answers


Demonstration of 戏说华文 to the public



Engaging parents with MCEnrich.com's beneficial role in Home-Based Learning

The Guest-of-Honor, Mr Heng Swee Keat, Minister of Education also visited the Marshall Cavendish Online booth on the opening ceremony day of SBF 2012. He was given a live demonstration on MCEnrich.com and was impressed with the portal’s broad spectrum of titles and tools aimed at catering to the varying needs of the users.



Mr Heng Swee Keat enjoying our site demonstration
A big thank you to the visitors of the Singapore Book Fair 2012 for your overwhelming support! We are grateful for all the positive feedback we have received for our MCEnrich.com portal. Please continue to show us your support at next year’s book fair!

To find out more about MCEnrich.com, please visit www.mcenrich.com

Learning Edge's 4th Infocomm Adventure Quest

The annual Learning Edge’s Animation Workshop is BACK, with a brand new name, “Infocomm Adventure Quest”. Organized by Marshall Cavendish Online’s (MC Online’s) Training and Infocomm department, this workshop allows students from different schools to come together as one body for a day of fun and digital enrichment activities. Held on 1st June 2012, Holy Innocents’ Primary School was the host school for this year’s event.


Infocomm Adventure Quest

The students were divided into teams of 8 to 9 and worked together in these teams during all the activities. In doing so, they were able to develop a rapport with their fellow peers and strike up friendships with pupils from other schools.


Excited students gathered at Holy Innocents’ Primary School

This year, to further galvanize the event, we increased the number of digital media and hands-on activities to make the event more fun and exciting. These activities included Photography, Videography and Digital Art among others. Besides helping to encourage interaction and teamwork amongst the students, the activities also provided them with exposure to Digital Media Technology and armed them with useful Infocomm Technology (ICT) knowledge and tools.


Activity: Photography



Activity: Videography


Activity: Picture Memory


Activity: Digital Art

As a special addition to this year’s event, we organised an Adobe Photoshop workshop for teachers for the first time where they learnt how to create badges using the features on Photoshop. Trainers from our Infocomm Club were on hand to teach and guide them along and the teachers had lots of fun learning new digital skills.




Teachers’ Photoshop Workshop

We concluded the event with a prize giving ceremony following a competition we had organised earlier that tested the students’ skills and knowledge of their lessons learnt during Infocomm Club training.
A hearty congratulations to the top 3 teams who were awarded prizes that included a Wacom Pen and Touch each for the champion team, an Ipod Shuffle each for the first runners-up team and Disney Speakers for the 2nd runners-up team. We also specially prepared a thumbdrive together with a merit award medal for the rest of the students. All prizes were sponsored by Marshall Cavendish Online.


The Champion Team is all smiles

Marshall Cavendish Online is grateful for the full support received from the various schools and would like to once again thank Holy Innocents’ Primary School and all the sponsors for making this event successful.

For more details about our Infocomm Club, please visit http://tinyurl.com/infocommclub

For details about our suite of Specialized Training Services, visit http://tinyurl.com/specialtrg

For any other related enquiries, please contact:
Jason Lek, Head of Creative Design
(65) 6380 2107
jasonlek@mconline.sg